Case study · (d)
AI Empire Builder
AI Empire Tycoon · strategy simulation & coach
1 page
Candace Hagood
Product & Quality Leader
Outcome
Players learn the real trade-offs of running an AI company by doing it.
- ✓Every number can be explained, so players learn the why, not just the result
- ✓A coach turns mistakes into next steps
- ✓The full founder journey, from idea to exit, in one game
Problem
Most people never get to practice the trade-offs of building an AI business — which models to run, who to hire, when to raise, how to price, and what happens when cash runs out.
My role · focus · quality · key features›
My role
Product owner, game designer and modeler. I designed the business model behind the game, the chapter progression, the economy and the custom AI advisor that coaches players.
Product focus
Realistic modeling made playable: take an AI company from founder idea to global scale (or bankruptcy), with a coach and transparent formulas that explain the consequences of each decision.
Quality & validation
The economy was tuned through many design iterations and mockups. 'Explain' buttons and formula views show how every number is calculated, so outcomes stay believable, balanced and teachable.
Key features
- ·Design custom AI features and SaaS lines with projected P&L
- ·AI stack and infrastructure choices with real cost trade-offs
- ·Founder background, reputation and focus
- ·Interviews, hiring and team roster
- ·Pitching, fundraising, cap table and board reviews
- ·Mergers, acquisitions, fire sales, bankruptcy and exit
- ·Custom AI advisor, mentor prompts and next-best-action coaching
- ·Market events, rivals, newsroom, world map and world-impact choices
- ·Chapters, seasons, weekly challenges and leaderboards
▤ README.md›
# AI Empire Builder > AI Empire Tycoon · strategy simulation & coach A deep business simulation of running an AI company — products, AI stack, hiring, funding, board, M&A and world impact — with a custom AI coach explaining every decision. ## Outcome **Players learn the real trade-offs of running an AI company by doing it.** - Every number can be explained, so players learn the why, not just the result - A coach turns mistakes into next steps - The full founder journey, from idea to exit, in one game ## Problem Most people never get to practice the trade-offs of building an AI business — which models to run, who to hire, when to raise, how to price, and what happens when cash runs out. ## Solution AI Empire Tycoon lets people practise the real trade-offs of running an AI company in a safe simulation. Every number can be explained, and a custom AI coach backed by curated founder sources shows why each decision helped or hurt. | Problem | Solution | | --- | --- | | People can't practise AI business decisions. | Players design AI features, choose an AI stack, hire, price and raise money, with projected P&L. | | Simulations feel like black boxes. | 'Explain' buttons and formula views show how every number is calculated. | | Players don't know what to do next. | A custom AI advisor gives next-best-action coaching drawn from curated founder and AI-policy sources. | ## Features - Design custom AI features and SaaS lines with projected P&L - AI stack and infrastructure choices with real cost trade-offs - Founder background, reputation and focus - Interviews, hiring and team roster - Pitching, fundraising, cap table and board reviews - Mergers, acquisitions, fire sales, bankruptcy and exit - Custom AI advisor, mentor prompts and next-best-action coaching - Market events, rivals, newsroom, world map and world-impact choices - Chapters, seasons, weekly challenges and leaderboards ## Tech stack - TanStack Start (React SSR) - TypeScript - Tailwind / Radix UI - Lovable Cloud (Postgres, auth, email) - Lovable AI Gateway (Gemini, embeddings) via AI SDK - Stripe - Zustand state - Framer Motion - Recharts ## Notable components - Transparent economy: formula views behind every metric - AI coach grounded in curated sources through embeddings - Custom AI feature designer with cost and P&L trade-offs ## Scope - 49 game screens covering build, team, finance, fundraising, board and exit - Full founder loop from idea to IPO, acquisition or bankruptcy - Chapters, seasons, weekly challenges and leaderboards ## Links - Live: https://aiempiretycoon.io ## Author Candace Hagood · Product & Quality Leader · AI Engineering
Skills demonstrated
Custom AI buildBusiness & financial modelingSystems designGame UX
How the solution answers the problem
AI Empire Tycoon lets people practise the real trade-offs of running an AI company in a safe simulation. Every number can be explained, and a custom AI coach backed by curated founder sources shows why each decision helped or hurt.
- ProblemPeople can't practise AI business decisions.SolutionPlayers design AI features, choose an AI stack, hire, price and raise money, with projected P&L.
- ProblemSimulations feel like black boxes.Solution'Explain' buttons and formula views show how every number is calculated.
- ProblemPlayers don't know what to do next.SolutionA custom AI advisor gives next-best-action coaching drawn from curated founder and AI-policy sources.
Measurable scope
- ·49 game screens covering build, team, finance, fundraising, board and exit
- ·Full founder loop from idea to IPO, acquisition or bankruptcy
- ·Chapters, seasons, weekly challenges and leaderboards
Notable & novel components
- ·Transparent economy: formula views behind every metric
- ·AI coach grounded in curated sources through embeddings
- ·Custom AI feature designer with cost and P&L trade-offs
Tech stack
TanStack Start (React SSR)TypeScriptTailwind / Radix UILovable Cloud (Postgres, auth, email)Lovable AI Gateway (Gemini, embeddings) via AI SDKStripeZustand stateFramer MotionRecharts
Why it matters
Shows I understand how AI products are built, financed and run as a business — and can model that clearly enough to teach it.
How it works · The founder loop
- 01
Found
Founder background, HQ and first objective
- 02
Build
Design AI features, choose the AI stack
- 03
Hire
Interview, negotiate and grow the team
- 04
Sell
Marketing, pipeline and revenue
- 05
Fund
Pitch, raise, cap table and board
- 06
Exit
M&A, IPO or bankruptcy
Coaching layerAI advisorExplain buttonsFormula viewsNext best action
Inside the app
Demo videos
Open live product ↗aiempiretycoon.io







